ICON

Discover, Define and Embody your Vocal Artist Identity

Program starts: 6 Oct

ICON: Identity, Clarity, Originality, Now.

ICON is a 3-month transformational coaching program for singers, songwriters and performers ready to step fully into their artistry.

Through guided reflection and hands-on exercises, you’ll uncover the values, emotions, and creative essence that make your voice unique.

Together, we’ll define your Artistic Pillars—your personal North Stars—and shape the sound, look, and language that align with your identity.

By the end of ICON, you won’t just understand who you are as an artist—you’ll embody it. You’ll step into the amplified, public-facing version of yourself with confidence, clarity, and originality.

It’s time to become the ICON of your own artistry!

Enrol in ICON

Program details:

Program dates: 6 Oct – 21 Dec 2025

Included: Weekly video class with assignments, 3 live group classes online, 1 private lesson (online or in Helsinki), private group for Q&A, feedback and support.

Live class dates: Thu 30 Oct, Thu 20 Nov, Thu 18 Dec, 19:00 CET. Replays available.

Price: €585 (incl. 25,5% VAT).

If you’re VAT registered as a business in the EU, you can contact support [at] katjamaria.com for a payment option ex. VAT (VAT reverse charge).

ICON: A 3-Month Artist Identity Program for Singers & Songwriters

Do you ever feel like you have the talent, but not the clarity of who you are as an artist?

Maybe you write and sing from the heart, but when it comes to your image, message, or sound, you struggle to define it clearly.

Or maybe you know you’re meant to stand out, but the “how” feels overwhelming.

That’s where ICON comes in.

The Journey: Discover → Define → Embody

1. Discover

Tap into your natural creative voice by reflecting on your values, emotions, and artistic essence. You’ll uncover the raw materials that make up you as an artist.

2. Define

Transform your reflections into your Artistic Pillars—3 to 5 core values, themes, or qualities that become your creative North Stars. These will guide your sound, your image, and your story.

3. Visualize

Bring your identity into form. We’ll shape the look, language, and sonic palette that reflect your artistry—so your music and presence feel aligned, cohesive, and unmistakably yours.

4. Embody

Step into the amplified, public-facing version of yourself. By the end of ICON, you’ll embody your artist identity with clarity and confidence—ready to share it with the world.

Who is ICON For?

ICON is for singers, songwriters and performers who want to:

Gain clarity about who they are as artists
Align their sound, style, and message with their true identity
Overcome creative blocks or self-doubt around their artistry
Build a cohesive artistic foundation for music releases, performances, and branding
Step onto the stage (literally or figuratively) with confidence and authenticity

Why ICON?

In today’s music landscape, talent alone isn’t enough. What sets unforgettable artists apart is a clear, authentic identity—one that shines through their voice, their words, and their presence. When you’re clear about your artist identity, your music can be matched with the right collaborators, stages and audiences.

ICON gives you the tools, guidance, and structure to:

Clarify your uniqueness so your artistry resonates
Anchor your creativity in values that keep you authentic
Amplify your presence in a way that feels natural, not forced

This isn’t about creating a fake persona. It’s about uncovering the ICON that’s already within you—and bringing it forward with confidence.

The Result

By the end of the 3 months, you’ll have:

A crystal-clear Artist Identity Blueprint (your Artistic Pillars, themes, and creative vision)
A defined sense of your sound, look, and language
The confidence to embody and share your artistry publicly
A strong foundation for your next songs, releases, and performances

You’ll leave ICON not just knowing who you are as an artist—but living it, breathing it, and owning it.

It’s time to stop second-guessing and start embodying.
It’s time to become the ICON of your own artistry.